Nama : Nurlinda Maya Puspita
NPM
/ Kelas : 25211360 / 3eb23
Matkul : Softskill Bahasa Inggris Bisnis 2
How
Economic Factors Affect Consumer Behavior
Are you losing customers and blame online sales?
When I visit businesses
with slow sales 1I hear many excuses for why they have so few
customers this month. It seems 2 they are willing to blame online
sales, the local government policies, or even the local council. Their comments
only serve to highlight the fact they do not understand that the current economic
factors have more to do with the customers behaviour than any of those other
factors. 3 Money is not spent if 4 the customer is worried about
their future. The single biggest factor for consumer behaviour spending
patterns is how secure they feel their short-term future is regarding savings,
employment and home payments. The more insecure they feel about the economy,
the more 5they will pay down debt or keep money for the rainy days.
This ‘happiness’ factor is measured by the consumer confidence index which is
reported daily showing how secure the consumer believes the future is. When the
CCI goes over 100 points, customers will spend. If 6the CCI goes
under 100 the customers stop spending.
How the economy affects
the consumer behaviour?
7The
consumer is bombarded with messages of doom & gloom from the newspaper and
other news media telling them all about the problems in the world. Currently 8we
have concerns with ;
- Eurozone debt and several countries in recession
- Declining natural resources and climate warning
- Over a 20% drop in Australian super and shares
- Loss of primary industries with large scale
unemployment happening almost weekly since start of 2012
9Business
owners need to pay attention to these economical factors. Mortgage payments are
often the largest expense a customer has and will not risk losing their home
just to take a chance and buy your products. When there is uncertainty in the
mortgage rates, 10sales will decline in most sectors. The
instability of employment in manufacturing, 11financial services and
construction sectors will cause customers to focus on what would happen if 12they
lost their employment. So they start saving money for their possible
unemployment and spend it on career change prospects like training in new
skills. Due to the high costs of aged care and related retirement expenses many
consumers are looking ahead to their future by investing in superannuation
and/or shares to be financially secure. With 13the global recession
and collapse of some international organisations thought to be secure from the
economy wobbles, 14super funds have lost millions of consumers
financial net.
What the current economy means to your customers?
15They
are unsure if 16they will be able to keep the family home, pay for
their retirement and even if 18they will have a job in the next six
months. So 17the consumer goes into survival mode by saving money
and stopping all unnecessary spending. 19As a business owner or
manager you need to pay attention to the local economic factors as 20they
will mean the difference between meeting your sales targets or not.
Sumber : http://www.artikelberbahasainggris.com/ekonomi/how-economic-factors-affect-consumer-behavior.html
Analisis
tenses :
1. I
hear many excuses : S + V1 + O = Present Tense
2. They
are willing to blame online sales : S + Tobe + V ing + O = Simple Present
Continous
3. Money
is not spent : S + Tobe + O = Present Tense
4. The
customer is worried : S + Tobe + V2 = Past Tense
5. They
will pay down debt or keep money for the rainy days : S + Will + O = Present
Future
6. The
CCI goes over 100 points : S + V1 + O = Present Tense
7. The
consumer is bombarded with messages of doom & gloom from the newspaper
:
S + Tobe + V2 + O = Simple
Past Tense
8. We
have concerns with : S + V1 + O = Present Tense
9. Business
owners need to pay attention to these economical factors :
S + V1 + O = Simple Present Tense
10. Sales
will decline in most sectors : S + Will +V1 + O = Simple Future
11. Financial
services and construction sectors will cause customers to focus on what would
happen : S + Will + V1 + O = Simple Future
12. They
lost their employment : S + V2 + O = Simple Present
13. The
global recession and collapse of some international organisations thought to be
secure from the economy wobbles : S + V2 + O/ Complement = Simple Past Tense
14. Super
funds have lost millions of consumers financial net :
S + Tobe + V3 + O = Past Perfect
15. They
are unsure : S + Tobe + O = Simple Present
16. They
will be able to keep the family home : S + Will + V1 + O = Future Tense
17. The
consumer goes into survival mode by saving money : S + V1 + O = Present Tense
18. They
will have a job in the next six months : S + Will + V1 + O = Simple Pesent
Future
19. As
a business owner or manager you need to pay attention to the local economic
factors :
S + V1 + O = Simple Present Tense
20. They
will mean the difference between meeting your sales targets or not :
S + Will + V1 + O = Simple Future.